The most common entry point for pharmacists into the world of pharmacy business ownership is via a partnership interest. It is an exciting time, but a very nervous time. One where you often have little knowledge about what you need to do, what’s involved, and what advice you need. Having the right team around at this point is vital.
Unfortunately, some of our clients don't have access to this information as they don’t have an independent pharmacy website or their own email marketing capabilities. From a marketing perspective this really hinders the pharmacy owners ability to measure and track success of the pharmacies digital strategy.
All of these issues build up and result in a couple of problems. Unless the owner does something to address this, the store culture starts to suffer. That is a terrible thing for a pharmacy to experience. It is one thing in my experience that you can feel. If the culture is wrong, you can feel it. If the culture is good, you can also feel it. Address it and address it quickly.
The key to a clever marketing plan is understanding who your target audience(s) are and where you can reach them. Do not follow what everyone else is doing, adapt channels into your strategy that will work for your customers. So, the best way to categorise channels is breaking them up into two groups, the first being digital and the second traditional. We recommend selecting four channels to use monthly. Remember, with any marketing effort it requires patience and consistency.
Treasurer Josh Frydenberg recently delivered the 2022-23 Federal Budget. This was earlier than usual, as a federal election is due to be called within days of this blog being written. With this in mind, the focus of the budget was on short-term incentives for individuals and businesses and easing the increasing cost of living pressures.
