pharmacy marketing

8CPA, now what?

8CPA, now what?

Over the past month, the pharmacy sector has been buzzing with positivity due to the new 8CPA policy introduced by the Guild and the government. This policy is a hot topic for many pharmacy owners, and just last Thursday, the 8CPA calculator was released, adding even more excitement. I encourage everyone to use this calculator and input their data. And if you need help deciphering the data? I know some excellent pharmacy accountants who can assist!

But with all this excitement, you might be wondering, "What's next?" Stay tuned to find out!

How To Get Your Team Invested In Your Pharmacy Marketing

How To Get Your Team Invested In Your Pharmacy Marketing

Although we can manage your accounts and there are many pharmacies that do outsource their social media management. We see the best results when the accounts are managed by the team internally.

What makes community pharmacy so different from other businesses is the relationship your team has with their customers.

Community pharmacy isn’t about selling products to the masses, it is about tailored care for individuals. So, this needs to be reflected in your marketing strategy.

What Are The Benefits Of Having Your Own Pharmacy Website?

What Are The Benefits Of Having Your Own Pharmacy Website?

Unfortunately, some of our clients don't have access to this information as they don’t have an independent pharmacy website or their own email marketing capabilities. From a marketing perspective this really hinders the pharmacy owners ability to measure and track success of the pharmacies digital strategy.

4 Pharmacy KPI's You Need To Care About

4 Pharmacy KPI's You Need To Care About

I’m about to let you in on Peak’s worst kept secret! JT and I have been preaching on our soapboxes for some time now about the 4 Pharmacy KPI’s that you need to care about. We hosted a webinar last year about this very subject. However, I realised that we haven’t written a blog. So, today is your lucky day! I am going to give you some wonderful insight into these nifty KPI’s.