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What do your patients really think?

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What do your patients really think?

So much has transpired in my life over the past few years and  the most heartwarming change was my transition into motherhood and embracing the role  as a proud parent to my son, Harry (fondly referred to as Hazza around the office). During my maternity leave, my interaction with pharmacists took on a new dimension; something any new parent can easily relate to! The frequency of my visits to pharmacies undoubtedly surged and well, pharmacies became my new best friend.  These experiences have further expanded my knowledge so when I returned to work and started working with pharmacies and their marketing, my approach also evolved.

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Email Mastery for Pharmacies!

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Email Mastery for Pharmacies!

I had a light bulb moment recently! Email marketing has stolen my heart for pharmacies regarding patient loyalty and store visits. However, like anything email marketing needs a system and consistency, which I notice is a downfall for the industry. In the effort of transparency, I am going to share some easy to implement tips that you can use to drive further traffic into your pharmacy, and no, you don’t need a marketing degree to achieve this success!

The Pharmacy Evolution

The Pharmacy Evolution

At APP there was a focus on the full scope of practice and the exciting changes in the pipeline for pharmacies. As a Pharmacist, your mind must be kicking into overdrive with considerations to prepare for this evolution. There is the training of your team, the stock ordering, the rosters and even a potential new consulting room etc. 

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Pharmacies must go back to basics

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Pharmacies must go back to basics

The blog highlighted that the trading levels for 2022 were an anomaly and the market has since shifted dramatically. We can no longer ride the wave of COVID, where Pharmacies were the answer to many of the public’s needs. Your community don’t have to go to you store now, and they don’t have as much to spend than previous years.

A Common Error We See With Pharmacies And Marketing.

A Common Error We See With Pharmacies And Marketing.

On the other hand, the pharmacies who continue with their plan and persist with the marketing for their pharmacy for the year, see great results. For example, our Pharmacy Mastermind clients (who are required to work with a marketing plan as part of the program) have an average of over 15% increase in customer numbers each month.

Acknowledgement of Country

Peak Strategies acknowledges the traditional custodians throughout Western Australia and their continuing connection to the land, waters and community. We pay our respects to all members of the Aboriginal communities and their cultures; and to Elders both past and present.

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