What are you doing on TikTok?
Well, for me it’s the golden retrievers. Anyone that knows me understands my obsession with this dog breed, having a beautiful seven-year-old goldie at home. I spend hours just watching short clips on TikTok about golden retrievers and all their cuteness. Now as much as I would love to write a whole blog sharing my favourite TikToks, I am asking you this question for an entirely different reason.
TikTok is a video-sharing focused social networking service. Over the past couple of years, it has become increasingly popular with Gen Z’s with one billion users joining the app. A lot of businesses have identified that this is where Gen Z’s hang out and have adapted the social media platform as a part of their marketing strategy. From my perspective this is clever as with marketing you must ensure you’re using the correct channels. Which brings me to why I am discussing Tik Tok on a community pharmacy blog! I want to discuss with you the importance of hanging out where your customers are.
The key to a clever marketing plan is understanding who your target audience(s) are and where you can reach them. For example, if you were wanting to target the gen Z population then TikTok might be an option. However, if your target audience is seniors, then point blank you’re wasting your time on TikTok. Like any business strategy your marketing efforts must be worth your time. So, understanding what marketing channels will work best to reach your customers is vital.
Now selecting your marketing channels can be a tough feat and because we want to see you succeed, we are going to share some quick tips on how to do so.