On the other hand, the pharmacies who continue with their plan and persist with the marketing for their pharmacy for the year, see great results. For example, our Pharmacy Mastermind clients (who are required to work with a marketing plan as part of the program) have an average of over 15% increase in customer numbers each month.
The way you present your pharmacy has impact and that’s why it’s vital to have a well-considered marketing strategy. Please do not advertise anything your team isn’t well versed on. Furthermore, your pharmacy may be chugging along well without a clear strategy but imagine the evolution your pharmacy could have if you did! Can you say no to increased customer numbers and foot traffic? I most certainly don’t think so.
It is more than just putting up a sign, or printing a catalogue and putting it in your customers bag or on the counter. We need to think beyond the four walls of your pharmacy and reach your customers where they are making their buying decisions, and for most of us that is at home. You need to be utilising your digital marketing channels to their full capacity during Christmas time. And you need to start now.
The growth in GP$ from covid related services and products is undeniable. But, as we head into the 2023 financial year we have to take the rose tinted covid glasses off and realise this income is not forever. The covid pot of gold under the pharmacy rainbow is not a never ending solution and it has already begun to dry up as we look at recent reports.
As we say goodbye to the covid storm it is not all doom and gloom. It is just about re-evaluating your strategy. It is time to tighten the belt and focus energy where you will see future profits. In community pharmacy this means making the most of your health services and community relationships.
