In recent weeks I have noticed that my inbox is being filled with headlines that include the words CHEMIST WAREHOUSE and AMAZON. I can (once again) sense discomfort within the pharmacy industry. There are always conversations both negative and positive about the future of community pharmacy. At Peak Strategies we argue the later, the positive. Of course, we know there are some major hurdles to overcome, however we understand the need for community pharmacy.
A couple of weeks ago there was commentary about Chemist Warehouse (CWH) on the popular marketing TV show Gruen. After reading about it on AJP and Pharmacy News I felt it was necessary to watch the segment.
The host Wil Anderson and other guest speakers discuss in detail about CWH’s strategic marketing. The chemist chain spends $100 million a year to look cheap and cleverly gives the impression that all their merchandise is a bargain. They describe CWH as a marketing machine and that it’s more a media empire than chemist.
Social media, blog, events, campaigns etc. as a pharmacy owner these phrases might overwhelm or maybe excite you! Either way you have come to the right place. This year we will be sending fortnightly content to your inbox in relation to marketing. Tips, tricks and suggestions on how to market your pharmacy effectively.
So, let’s begin! This week we are starting from the very beginning, marketing plans.
As an owner of a business one of the skills you need is the ability to identify what you’re good at and what you’re not.
Being honest with yourself and being smart about how you use your time and money is a constant decision making process. One of the most important lessons I've had over the last few years is understanding what I'm good at and what I'm not. The things I wasn’t good at, I let go and got other people to do them.
I know that at Peak Strategies we constantly preach about creating a strong social media presence for your pharmacy. However we understand that it can also be overwhelming and confusing to know what to post and share.
That is why this week we created weekly social media checklists for you to download and implement in your pharmacy.
