Happy new year!
As we all settle into 2022, it is time to rethink your marketing plan for the next 12 months. With so much change happening within the industry from COVID to scripts, you must be ahead of the game on how to build relationships with your customers and a reputation in your target market.
So, because we are still feeling festive, we will share three questions you need to answer before this month ends.
Question One: Who am I targeting?
This may seem like a simple question! However, in our Pharmacy Mastermind meetings we spend a whole session just dissecting this answer. Also, nine times out of ten when we propose this question, pharmacy owners and managers do not have a definite answer.
As a pharmacy yes, you can help everyone with their meds and health. However, that doesn’t mean that they will shop from you. For example, a lot of community pharmacies lose customers to big box discounters due to price. But not every customer is going to price conscious, some customers will value certain products, expertise, and service. So, as a pharmacy you need to pave out what audience will best suit your pharmacy.