I was recently reading an article by blogger Lana Bandoim, a freelance health tech and science writer from Indiana USA. It was all about US independent pharmacy owners competing against the likes of CVS Health, Walgreens, Rite Aid Pharmacy and Amazon.
The topic of branding is a common one. What brand performs the best? Should I change brands? Should I brand at all?
There is a lot of discussion on this topic. I aim to delve into this topic in a bit of detail, but before I go on, let me declare I am a true independent party. I have no alliances to any brand or any wholesaler.
Social media, blog, events, campaigns etc. as a pharmacy owner these phrases might overwhelm or maybe excite you! Either way you have come to the right place. This year we will be sending fortnightly content to your inbox in relation to marketing. Tips, tricks and suggestions on how to market your pharmacy effectively.
So, let’s begin! This week we are starting from the very beginning, marketing plans.
Sometimes you get asked a simple question that really stumps you, where you really struggle for a genuine answer.
For me that happened early in the Peak life. Someone asked me “Why are you in business? What is your purpose?”. Such a simple question, yet deceptively difficult. No one had asked me that before, and to be honest, I didn’t have an answer.
Now we all know there is no such thing as a perfect pharmacy. Every business has its strengths and weaknesses both good points and bad points. But have you ever dreamt of what your business could become if you really pushed it and pushed yourself? Have you ever been bold enough to dream of what is possible, and taken on a goal that scares you?
