Sometimes you get asked a simple question that really stumps you, where you really struggle for a genuine answer.
For me that happened early in the Peak life. Someone asked me “Why are you in business? What is your purpose?”. Such a simple question, yet deceptively difficult. No one had asked me that before, and to be honest, I didn’t have an answer.
Soon it will come to my favourite time of the year.
A time when I can stop for a while and reflect on the year I have had. I have a moment every year on Christmas Day when I stop and take in what is happening. The kids are excited, the family is happy, food is on the table and all I can see are all the smiling faces. It is at that moment I say to myself “yep you did well, it was all worth it”. The whole family stops during the festive season. We all relax, slow down, and be thankful. I know I am thankful to have a beautiful wife, healthy, happy and smart kids, a good business, a bloody good team, and a roof over my head.
The good thing about life is it has funny ways of reminding you why you do things.
As we go through business we can get very wrapped up in the stresses and pressures that we face. There are always problems we must deal with.
Many pharmacy owners have huge rent pressures, declining earnings from their dispensary and front of shop, business values are dropping, staffing issues etc. It is not easy out there at all, there are a lot of problems.
I wish I knew then what I know now…….does this statement sounds familiar? I know I have thought this quite a few times; recently it was about the topic of purpose. One of the biggest drivers on how I run Peak Strategies comes from having a clear purpose. The purpose comes from the answer to the question of “Why are you doing this?” Many of us start a business with set goals in mind, I certainly did. However, those goals sometimes change as you go through the motions. One of the many mistakes I made is that I didn’t truly understand the importance of having a strong purpose. I mean a REAL purpose; making money is not a true purpose.
