I recently had a catch up with a client, to deep dive into the analytics of their local marketing. We recently threw email marketing into the pharmacy mix and Wwe were discussing the hits and misses since our last session., especially since we recently threw email marketing into the pharmacy mix.

Pharmacy ownership marks a HUGE milestone in a pharmacist's professional journey. And it often begins with acquiring a stake in the pharmacy where they currently work. It's a logical progression, especially for those who have climbed up to managerial positions. Nevertheless, this transition is not without its unique challenges, particularly for those with limited exposure to business matters. If we had a dollar for every time, we've heard pharmacists say, "I didn't learn this in university," we'd be millionaires! In this blog, we will explore the essential considerations that every aspiring pharmacy business owner should grasp before embarking on this thrilling venture.

Can you believe it? We're fast approaching the end of another calendar year, and you know what that means - Christmas is just around the corner! For those who know me, it's no secret that Christmas is one of my favourite holidays of the year. With the holiday season knocking on our doors and our office and other businesses gearing up for our Christmas festivities, my mind wanders to the realm of entertainment expenses. The assumption often prevails that if you're spending money in the name of business, it should be tax-deductible, right? Well, let's delve into the nuances of making your entertainment expenses work in your business's favour.