As a millennial I discover new brands and products mostly through the Internet. I have been conditioned to tweet, post and share; it’s the norm for me. The tool I love the most has got to be social media, in particular Instagram.
I am an avid user of Instagram I use it for inspiration, find new brands, to follow celebrities and networking. When thinking about it, I easily spend at least an hour a day on Instagram and that is not an exaggeration. I LOVE INSTAGRAM.
Pharmacy Marketing Tip # 1
This is the 17th blog we’ve sent to our mailing list. We’ve had really positive feedback, some hiccups but overall it’s been exciting for Peak Strategies.
When I started working with John at the beginning of the year, I did have some reservations. Let’s be frank; I didn’t think John as an Accountant would embrace all of the marketing strategies that I have grown to love. I wasn’t sure whether he would want to be completely raw with his clients. John is amazing at what he does, his client base reflects that. Marketing however, is a completely different ball game. It involves taking some risks and being creative. Some of the time you have to step out of your comfort zone and put yourself out there. It can be scary especially for an Accountant.
Dare to be different
When I first started Peak Strategies (PS), I had a problem with truly connecting to what I was doing. This was because I felt no different to other accounting firms. I was delivering the same things as everybody else. I didn’t like that, I wasn’t proud. Furthermore, l wanted to feel unique and special.
Then I had a significant turning point in my career. This moment had such a fundamental impact on my business. It happened when I was in the process of choosing the PS colour and logos. The graphic designer gave me a range of colours and choice of design. She however, asked what colour I disliked the most and couldn’t image using. I said fluorescent orange and she responded with “well that’s what you’re going with”. You can imagine the panic and emotional turmoil I felt towards that response. HOWEVER at this point, I hadn’t realised that I was beginning to differentiate myself from the others (others being accounting firms).
Why pharmacy owners need to engage with their local community
Strong customer service is created through relationship building. One great way to create a relationship with your customers is becoming a member of your local community. Pharmacy owners need to engage with their local community. This is because you are creating a mutually beneficial relationship. Your pharmacy gives back to its local community and the local community (your customers) can, in turn, help support your pharmacy.
