Someone asked me the other day, what are the basic things a pharmacy business needs to do to always see improvement. If I lean on the brains trust at Peak and reflect on the successful pharmacies that I know, and the effective owners that I admire, there are some simple things that you can do. It is all about getting the basics right and doing them well.
Community-based marketing – You need a marketing machine
One of my mentors years ago told me, every business needs a marketing machine. In this case, I am talking about community-based marketing, not brand marketing.
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