When it comes to pharmacists and marketing, I often come across this common assumption that it's all a bit wishy-washy and tough to keep tabs on. Sure I get it – from the outside it might seem like all we do in marketing is whip up snappy captions for videos and scroll through social media. But you know what? What I get excited about in marketing is the data. Call me biased, but surrounded by accountants as I am, I believe that good data is the key to making solid decisions. So, today, I'm excited to dive into some analytics through different avenues that I think are crucial to track in a pharmacy setting from a marketing perspective. Let's get into it!

Over six months have passed since the implementation of sixty-day dispensing (60 DD). In a recent LinkedIn video, John noted that he now has over six months of post-policy data for pharmacy valuations. He mentioned that the impact hasn't been as significant as initially anticipated, emphasising that it's still early days and the pharmacy landscape is ever evolving.

It's been a while since community pharmacies in sunny WA started offering UTI prescribing. As a strong advocate for the full scope of practice, I welcomed this stride in providing accessible healthcare for our community. However, recently, I've observed a lack of awareness among the public regarding pharmacists and UTIs. Many are still unaware that this service is available at their local pharmacy. I've had more than three conversations with family members and friends who were surprised to learn about this offering.

At Peak, we're not just about staying ahead in the pharmacy industry; we're all about immersing ourselves in the heart of it. So, when Patricia, (Bookkeeping Manager), and Priya, Director, jetted off to the Australian Pharmacy Conference (APP) 2024, it was more than just a conference—it was an adventure. Let's dive into their three-day whirlwind, filled with insights and connections.