Why we love Pharmacy!

Why we love Pharmacy!

Today is World Pharmacist Day (25th September) and we wouldn’t be Peak Strategies, if we didn’t reach out to our subscribers to celebrate!

This year’s theme is transforming global health, which is quite fitting due to the current climate. During COVID-19 you have been on the forefront and have been assisting the community as much as you can with their health needs. In March, you all had to stop everything you were doing (including your personal life), pivot and be present for your patients as much you can. It wasn’t always easy, with sometimes abuse from patients, ever changing legislation and, managing your teams. You also were putting yourself at risk of infection but were all so willing as you knew you were helping manage this pandemic.

To do all the above, is nothing short of amazing and we are so impressed by your hardworking commitment to health.

What is the True role of a pharmacy owner?

What is the True role of a pharmacy owner?

Not every pharmacist is meant to be an owner, because being a business owner is a different way of thinking. But that doesn’t mean you can’t learn to become a successful business owner. I have no doubt many pharmacy owners and other business owners (like me) went into business not having the faintest idea of what you are doing. We all can learn, adapt and change, it’s a case of choice. To take the leap to make the decision and commitment to change, to learn and to be flexible. Deciding that is the crucial first step, next comes who you learn from.

Healthy Habits for your Pharmacy's Marketing Strategy

Healthy Habits for your Pharmacy's Marketing Strategy

We have all heard the theory that it takes 21 days to form a habit. Well, the other day I was listening to a podcast and heard that new studies state it takes 66 days. So, that means even more commitment and as John likes to call it stubborn persistence!

Habits are vital when it comes to marketing. On average it takes up to ten touch points for a customer to remember a brand. So, establishing habits on content creation and structure for your pharmacy’s marketing is what is going to get you noticed. Now, you know how every marketer states content is king? Well, structure is most certainly the queen. So, today we are dedicating a whole blog to chat about structure and how to create it within your marketing plan.

The 2020 Financial Year Wrap and Planning Guide

The 2020 Financial Year Wrap and Planning Guide

Wow, that was a big one wasn’t it? The pandemic impacted us all to various extents. An introvert’s dream (self-isolation is just our way of life), and an extrovert’s nightmare. For us business owners, it was tough, for a whole variety of reasons.

For us at Peak, the COVID tax incentives were a great move by the Federal Government, but it put enormous pressure on our team at a time in which we had lodgement deadlines looming. I must thank for Peak family for the huge effort they put in to get us through this incredible business phase. There were some huge hours and more than enough weekends. But we lived up to our values, and that is “relationships”. We had to make sure our clients were looked after, and we made sure we guided them through the daily updates and changes that we were hit with. My Peak family are getting tired now, and certainly need a break, but I am so proud of them and the effort everyone put in. Before we wrap up the year, I wanted to take you through some tax planning tips and year-end tidy ups.

Community Pharmacy vs Big Box Discounter | Understanding Your Marketing Strategy

Community Pharmacy vs Big Box Discounter | Understanding Your Marketing Strategy

I did the unthinkable last night, I visited a big box discounter (hint the colours are red, blue and yellow).

As John shared with me this morning at Peak this is a fireable offence as we are all avid supporters of community pharmacy (we kid, but it is frowned upon). However, this was a desperate instance of my husband forgetting to fill his script and this being the only pharmacy open at that time of night in our suburb. So, after many complaints on my end, we popped into the-one-that-must-not-be-named to quickly get his meds.

Acknowledgement of Country

Peak Strategies acknowledges the traditional custodians throughout Western Australia and their continuing connection to the land, waters and community. We pay our respects to all members of the Aboriginal communities and their cultures; and to Elders both past and present.

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